The Law Office of Mathew A. Lathrop offers an invaluable resource for lawyers in Iowa and Nebraska: local focus groups composed of registered voters. These focus groups represent our diverse community, including individuals of varying ages, races, religions, income levels, backgrounds, and occupations. Unlike high school or college mock trials that serve as educational tools, our legal focus groups are tailored to provide lawyers with practical insights and critical advantages in trial preparation.

Discover the Strengths and Weaknesses of Your Case

Focus-GroupAs an attorney, your legal expertise enables you to construct a robust case. However, understanding a lawsuit's strengths and weaknesses from a jury's perspective can be a complex and challenging task, even for the most seasoned and successful lawyers. This is where our focus groups excel. By collaborating with us, you can learn a lot about the strengths and weaknesses of your case.

Find the Right Language for Your Legal Argument

Crafting persuasive arguments demands the use of language that resonates with potential jurors. Through our focus groups, you can identify the terminology and phrasing that will resonate most effectively with your future jury, ensuring that your arguments are clear, compelling, and persuasive.

Identify Gaps in Evidence

Jurors may not see the evidence in the same light as you do. A focus group can pinpoint gaps in your evidence or areas where the information presented may be unclear or insufficient, allowing you to address these issues before they become pitfalls in the courtroom.

Similarly, focus groups help you discern which pieces of evidence have the most significant impact on juror decision-making. This insight allows you to prioritize your presentation and focus on the evidence that carries the most weight in the eyes of potential jurors.

Understand Your Case From a Juror's Perspective

Your legal experience allows you to build a strong case. However, even the most experienced and successful lawyers may find it challenging to predict a lawsuit's strengths and weaknesses from a jury's point of view. Our focus groups offer the unique advantage of understanding your case from the standpoint of those who will eventually pass judgment. This invaluable insight helps you tailor your case to their expectations and concerns.

Focus on What Matters to the Jury

Jurors may be swayed by issues that you, as an attorney, might overlook. By working with our focus groups, you can pinpoint and emphasize the aspects of your case that resonate most with potential jurors, directing your trial strategy more effectively.

Learn How a Jury Reacts to a Witness

In your legal proceedings, you may have eyewitnesses and expert witnesses who are essential to your case. Understanding how a jury perceives and reacts to these witnesses is vital. Our focus groups can provide feedback on the demeanor, credibility, and effectiveness of these witnesses, allowing you to refine your witness preparation and presentation for the courtroom.

Prepare to Pick a Jury

The benefits of local focus groups extend to the jury selection process. Armed with insights from our focus groups, you can approach jury selection with a better understanding of the preferences and biases of potential jurors, enabling you to assemble a more favorable and receptive jury.

Go Into Your Next Trial With the Confidence a Focus Group Provides 

The Law Office of Mathew A. Lathrop's focus groups will help you prepare for trial by identifying the strengths and weaknesses of your case and allowing you to craft a compelling narrative, address biases, fine-tune witness presentation, and achieve better communication with the jury. Our goal is to help you significantly increase your chances of success in the courtroom and secure the best possible outcome for your client.

Please contact us today to learn more about our focus group process and how we may be able to help you help your client.

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